Facebook 行銷廣告投放實戰攻略 – 第 17 章：什麼是 Facebook 的再行銷功能？Facebook 像素又是什麼？
by 網梟 · Published · Updated
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
正在讀取文章...
為避免爬文機器人盜用本站文章，請完成下方驗證碼以確認您是真人。
這個動作只要執行一次就可以長期有效，無須再次驗證。
近期留言